Merchandising

Merchandising in shops depends on the distribution arrangements of our client.

It can be an ad-hoc activity or a continuous process.

Visit duration may range from a few minutes to several hours depending on the required activities, which may refer to:

•   The whole store if our client owns the selling outlets’ network
•   A shop – in – a – shop
•   A particular point within the shop as is a display window, the shelf or the payment counter

The merchandiser during his visit will:

•   Arrange and refill the existing product
•   Introduce new products
•   Clean and refresh existing advertising material
•   Remove old advertising material
•   Place new advertising material
•   List competitive promotional activities
•   Check the prices
•   Support sales by rotating product positions and optimize efficiency of sales’ displays
•   Take pictures of displays, fill – in visit report and synchronize with Scope’s central application Field Force                        Retail Merchandising

Sales Promotion

Promoters placed at the entrance, direct customers towards the shelf or stand of the product under promotion. Usually a sales incentive is included.

Mystery shopping

Depending on client’s needs, mystery shopping could assess:

•   The image of the shop
•   The appearance of the product
•   The appearance of the salesman
•   The attitude of the salesman and his compliance to the sales directives